Month: August 2016

  • Ferrari isn’t sold out of Bunky Brothers Inc.

    Ferrari isn’t sold out of Bunky Brothers Inc.
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    Ferrari isn’t sold out of Bunky Brothers Inc. And there’s a good reason for that. Positioning your brand is beyond important. It is without a doubt the most critical  element of your brand strategy. This is where the rubber meets the road. It’s the payoff for all your hard work. You’ve immersed yourself in your… Read more

  • The Circus, Funky Furniture & Wine

    The Circus, Funky Furniture & Wine
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    The Circus, Funky Furniture & Wine “When a management with a reputation for brilliance tackles a business with a reputation for bad economics, it is the reputation of the business that remains intact.” Warren Buffet Mmmmmmm…think about that for a minute. In a case study given to EOPers (Entrepreneurs, Owners and Presidents) at Harvard Business… Read more

  • The Grey Goose Effect…and What an Effect!

    The Grey Goose Effect…and What an Effect!

    The Grey Goose Effect…and What an Effect! Why does Grey Goose Vodka cost $60 a bottle?    The Believer: “Grey goose vodka (the only vodka I drink, and number one tasting vodka in the world as voted by consumers) was purpose made for the American market in 1997, and sold as a ‘premium’ product. It… Read more