First up, think strategy.
Troika is a strategy firm and strategy is ground zero for us. Strategy is the vision, clearly stated, that explains how your firm will attract customers. It’s where we start and end. Helping our clients grow their profits, increase marketshare, commercialize their ideas and compete successfully all begins with strategy.
Our consultants bring a real commitment to challenge business owners to think deeply about where they’re going to play, and how they’re going to win. We call it strategy.
Management boils down to getting the right people on the bus, and the wrong people off the bus.
Business owners and leaders must get this part right. Make no mistake, the decisions you make around talent will define your organization’s performance in absolute terms.
To be competitive an organization needs the right people, doing the right things, at the right time. This is a critical element of strong performance and it underpins business growth, profitability, competitiveness and ultimately, success.
Marketing is the engine room of business. We bring fresh eyes and fresh perspectives.
Troika believes marketing has one clear objective. To reach consumers with your value proposition at the moments that most influence their decisions to purchase. This means smarter research, better insight, more strategic positioning and savvy branding all aimed at securing more customers and more wallets.
Our consultants will think and travel well beyond the boundaries of the status quo to identify newer, smarter, and better ways, to find, win, and retain customers.
Bring it all together. Creative brings consulting and strategy to life and takes it to the customer.
Let’s be brutally honest here. Standing still doesn’t cut it. How does your business really look? Is it good enough? You can have the best product and the nicest people but if you’re first impression doesn’t blow people away, you’re dead in the water.
Every business needs great visual appeal and every business needs great narrative. That’s what we do. Check out our creative section below.
Blending Consulting and Creative is like blending art and copy, it just makes sense. We’ve seen too many great ideas go south when the wrong people and processes get involved. Fragmentation is the biggest killer, closely followed by trying to force excellence from creative sweatshops. It doesn’t work. Good design is obvious. Great design is something else entirely and achieving it requires a fully integrated approach. Troika and our creative arm Frank – Troika knows your first impression has to blow your prospective customers away. If you don’t, then you won’t be seen, and if you’re not seen…it gets hard.
So, stand out. Your brand is a key asset. It reinforces your reputation, positions your offering and delivers wallet opening comfort for existing and future customers. Your business needs to look great. It needs to tell a great story and it needs to present your value proposition in a compelling way. There is already way too much Joe Average out there, we don’t need any more. There are tangible benefits as well. Customers will pay more for a brand, they’ll pay for reputation and they’ll stick around longer too. Customers know when they’re onto a good thing.
Commercialisation at the end of the day means you have successfully introduced your product or service into commerce. Customers can now buy your great idea. In todays world commercialisation isn’t getting easier and failure rates are high. In international markets three out of every four market entry initiatives fail. Disruptive new business models are popping up everywhere and competition has become intense and sustained. The weak and the slow do not survive.
Commercialisation is the ultimate pay off for your hard work and innovation, yet the how-to is poorly understood by most. Troika’s team of experienced entrepreneurs can help. We’ve all been to the mountain and we all know what it takes to climb.
We’ve done stuff too. Troika’s consultants have commercialised everything from boats to beers. Seismic anchors for wine tanks to wine apps for wine drinkers. We’ve done ice-cream, beverages, tourism, events and a wide range of engineering, manufacturing and industrial products.
Getting your head around how-to commercialise requires a specialist skill-set and it comes with experience. Our advice…pick your consultants carefully. Make sure they’ve been there and done that, and make sure they can deliver what they promise. We can, we do, we have.