Month: January 2017
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New Zealand Says NO to Commodity Trading and YES to Premiumization.
New Zealand Says NO to Commodity Trading and YES to Premiumization. The Dream New Zealand, famous for its amazing landscapes, pristine natural environment and friendly people, is finally securing the kudos its food and beverage products deserve. In doing so, they’ve started a new conversation and set a new agenda. Farmers, growers and F &… Read more
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BMW versus Mercedes versus Customer
BMW versus Mercedes versus Customer For 10 straight years Bavarian-based BMW has been the world’s top-selling premium carmaker. But shock, horror…the icon from Stuttgart, Mercedes-Benz is hot on BMW’s trail and on track to take BMW’s crown this year. The irony is Merc have achieved this dethroning by de-emphasizing their market share mission. They simply… Read more