Category: Strategy

  • Triple Nine Farms – Project Update

    Triple Nine Farms – Project Update
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    Triple Nine Farms – Project Update To: Interested parties, investors, farmers, financiers and project supporters. The 999 Project The 999-project began almost by accident as part of a doctoral research program at the University of Otago. Since arriving in New Zealand in 2008, Jim Wilkes had been working as a management consultant out of his… Read more

  • Carving a New NZ Niche: The Rise and Rise of Craft Beef

    Carving a New NZ Niche: The Rise and Rise of Craft Beef
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    Carving a New NZ Niche: The Rise and Rise of Craft Beef Identifying an opportunity can sometimes come from nowhere. Along comes a lightbulb moment and all is revealed…boom, there it is. The Craft Beef (that’s beef, not beer) movement is one such phenomenon. It’s a trend gaining some traction and it’s becoming a real ‘thing’,… Read more

  • What does Productivity and Prosperity look like in New Zealand?

    What does Productivity and Prosperity look like in New Zealand?
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    What does Productivity and Prosperity look like in New Zealand? Quick Answer: Not like this. Shaun Hendy and Sir Paul Callaghan’s (2013) famous book Get off the Grass powerfully opened with, “New Zealanders work harder and earn less than most other people in the developed world.” That was a tough pill to swallow then and… Read more

  • Thinking Differently: The Real Power Behind Earning More

    Thinking Differently: The Real Power Behind Earning More
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    Thinking Differently: The Real Power Behind Earning More If you’re in the traditional farming game you will understand what being held hostage to commodity cycles is all about. Living life as a price taker isn’t much fun. It can be stressful at times too, particularly when you’re having a tough year and it’s time to… Read more

  • Tiger Country: What it takes to earn a premium in Asia

    Tiger Country: What it takes to earn a premium in Asia

    Tiger Country: What it takes to earn a premium in Asia Talk to most growers, producers, or food and beverage manufacturers across Australia and New Zealand and they’ll quickly tell you they don’t just want more, they need more. Many are just scraping by and they’re being worn down by commodifying markets and relentless downward… Read more

  • Premium and Luxury: Who’s buying and why?

    Premium and Luxury: Who’s buying and why?
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    Premium and Luxury: Who’s buying and why? As a baby boomer, I sometimes forget about the buying power of Millennial consumers. That’s a big mistake because this cohort is gliding into their peak­ earning years, and like many cashed up baby boomers, they’re demanding higher­ quality, premium products. Millennials are the fastest growing segment in… Read more

  • An Awesome Story is the Road to Earning More

    An Awesome Story is the Road to Earning More
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    An Awesome Story is the Road to Earning More If you are in the traditional farming game right now you will understand what being held hostage to commodity cycles is all about. It’s up, it’s down, and it’s up again. What’s coming up next? Will it be it good news or bad news? The answer… Read more

  • Western firms need to learn how-to FACE East

    Western firms need to learn how-to FACE East
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    Western firms need to learn how-to FACE East East Asia is rapidly becoming the largest and fastest growing market for luxury goods in the world, and whilst there will always be some headwinds blowing in from different directions, their luxury product dominance isn’t going anywhere anytime soon. The plethora of emergent, upwardly mobile and wealthy… Read more

  • New Zealand Says NO to Commodity Trading and YES to Premiumization.

    New Zealand Says NO to Commodity Trading and YES to Premiumization.
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    New Zealand Says NO to Commodity Trading and YES to Premiumization. The Dream New Zealand, famous for its amazing landscapes, pristine natural environment and friendly people, is finally securing the kudos its food and beverage products deserve. In doing so, they’ve started a new conversation and set a new agenda. Farmers, growers and F &… Read more

  • BMW versus Mercedes versus Customer

    BMW versus Mercedes versus Customer
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    BMW versus Mercedes versus Customer For 10 straight years Bavarian-based BMW has been the world’s top-selling premium carmaker. But shock, horror…the icon from Stuttgart, Mercedes-Benz is hot on BMW’s trail and on track to take BMW’s crown this year. The irony is Merc have achieved this dethroning by de-emphasizing their market share mission. They simply… Read more