Category: Uncategorised
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It’s not just ‘P’ for Pivot or ‘D’ for Digital, it’s ‘R’ for REV.
In a high performance engine, revs, or revolutions per minute are used to measure how many times the engine’s crankshaft rotates every minute. The more revs, the stronger the performance. An economy is much the same way. It just measures different stuff. Generally though, the more activity, the better the economic performance. Back in July,… Read more
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Access Denied.
McKinsey consultants, report that for every successful market entry, four fail. Many of these failures after appropriate forensics have been applied are filed under ‘P’ for poor decision making or ‘D’, don’t do that again. It’s a cliché, but hindsight is a wonderful thing. If only. I should have known better. Why didn’t we see… Read more
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Mass Production and Marketing Myopia.
According to the Bruce Mclaren website Ford entered eight cars at Le Mans in 1966, three by Shelby American, three by Holman-Moody and two by the British Alan Mann team. These entries followed a Ford decree laid down after the 1965 fiasco that no team, no matter how good, could be expected to take care… Read more
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Industrial Farming versus Regenerative Farming
PART 1: SETTING THE SCENE David & Goliath: Industrial Farming versus Regenerative Farming Prior to World War 1, New Zealand’s agricultural production and the farming enterprises responsible for them were largely in balance. Most towns had their own dairies, real ones, that made and supplied their communities with beautiful milk (in glass bottles), butter to… Read more
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Premiumization…Insight + Brand + Aspirationals = more
Premiumization…Insight + Brand + Aspirationals = more The term ‘premiumization’ was coined sometime in the noughties by the ever creative big booze marketing execs at the likes of Diageo, Pernod Ricard and other notables. In doing so they yanked open a prosperous new door in the massive global alcohol and beverage market. They cleverly redefined… Read more