Troika believes marketing has one key goal. To reach consumers at the moments that most influence their decisions to purchase your product or service. Marketing innovation is the process Troika uses to re-imagine how this is done. It’s focus is getting your offering in front of consumers at the right time and in the right place, intersecting with their purchasing decisions and their wallets.
Consumers have not been behaving themselves. They have moved away from the traditional purchasing funnel and they have changed the way they research and buy products. If your marketing hasn’t changed in response, it should. Getting your product through the hyper competitive global maze, and into the consumer choice set, isn’t as straight forward as it once was.
As Marketers, we need to move past the old method of purely push-style communication and learn to influence consumer-driven touch points. Aligning marketing with the consumer decision journey means developing a deep knowledge of how consumers make decisions in the first place. At Troika this begins with immersion. Our observations are fed into our innovation think tank where insights are extracted, developed, and shaped into consumer understanding. From here Troika helps clients develop actionable marketing strategies that work.